What's the story, Morning Glory?

We're slinging plant-based, small-batch ice cream in Pittsburgh, PA,
while committing to producing less waste (esp of the plastic variety,
if-ya-nah-mean).  We like good food, and we like the world, and
we're looking to consume responsibly.

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Dreamt up by a vegan Pittsburgh native, Rooted isn't churning
out good vegan ice cream, but good ice cream.  Full stop.

It just so happens to be vegan.