What's the story, Morning Glory?

We're slinging plant-based, small-batch ice cream in Pittsburgh, PA,
while committing to producing less waste (esp of the plastic variety,
if-ya-nah-mean).  We like good food, and we like the world, and
we're looking to consume responsibly.

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Dreamt up by Pittsburgh native Emma Neely long ago and far
away (2018, her apartment), Rooted isn't churning out good 
vegan ice cream, but good ice cream.  Full stop.

It just so happens to be vegan.